Sacrifice to Survive

About us

Primal Instinct Powerlifting is a results-driven strength and conditioning coaching company built around one objective: developing stronger, more capable athletes through individualized programming, accountability, and proven training systems.

While powerlifting is at the core of what we do, our coaching extends into Special Operations Forces (SOF) preparation and selection, tactical strength and conditioning, general fitness, performance development, and nutrition coaching.

Over the past five years, Primal Coaching has worked with more than 500 athletes, ranging from everyday individuals pursuing higher levels of fitness to competitive powerlifters and tactical athletes preparing for some of the most demanding selection courses in the military.

More than 30 of our athletes have successfully graduated SFAS, RASP, and Ranger School, while our powerlifting team has accumulated 20+ national records and 50+ state records. Across more than 60 active competitive athletes, our team maintains an average DOTS score of approximately 447, with newer intermediate lifters commonly experiencing an average 15–20% increase in DOTS within a year of structured coaching.

Our approach goes far beyond simply writing workouts we combine intelligent strength programming, conditioning, fatigue and recovery management, movement development, nutrition, and individualized athlete feedback to build performance that lasts.

Whether the goal is stepping onto a powerlifting platform, preparing for selection, improving conditioning and work capacity, or simply becoming stronger and more physically capable, Primal Instinct Powerlifting provides the structure, standards, and coaching required to perform at a higher level.